Download citation blue ocean strategy despite a longterm. Please use this display as a guideline and modify as needed. It is based on practical approaches that have proven results during live market executions. This is a business strategy book, more real and less fiction. The article analyzes the value innovation of red collar group in shandong province based on the perspective of blue ocean strategy, using the four actions framework and the strategy canvas as the analysis tools to study the business model. In red oceans, industry boundaries are defined and accepted, and the competitive rules of the game are known. Blue ocean strategy enables a fundamental transformation in mindset. Adams, walter, and selection from blue ocean strategy, expanded edition.
Everyone who has read the book blue ocean strategy by w. Blue ocean shift is the essential followup to blue ocean strategy, the classic 3. This bibliography was generated on cite this for me on wednesday, april 19, 2017. Chan kim and renee mauborgne are professors of strategy at insead and codirectors of the insead blue ocean strategy institute. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future.
In blue oceans, competition is irrelevant because the rules of the game are waiting to be set. You cannot copy in full or in part any of our full text content and our original ed images without our prior consent. A third tool, the eliminatereduceraisecreate grid, pushes firms to act on all four questions posed by the four actions framework and to create a new value curve. Chan kim and renee mauborgne this work offers a summary of the book blue ocean strategy. Blue ocean strategy is based on time and again proven data rather than unproven theories. Blue ocean strategy is a marketing theory and the title of a book published in 2004 that was written by w. For more on these authors and their new book, blue ocean shift, see. In a book that challenges everything you thought you knew about the requirements for strategic success, kim and mauborgne argue that cutthroat competition. Blue ocean strategy is the most successful book on business masterplanning. Create your citations, reference lists and bibliographies automatically using the apa, mla, chicago, or harvard referencing styles. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. These are the sources and citations used to research blue ocean strategy. Summary of the first four chapters of the international bestseller blue ocean strategy. Blue ocean shift is the essential followup to blue ocean strategy, the classic and over 4 million copy global bestseller by worldrenowned professors chan kim and renee mauborgne drawing on more than a decade of new research, blue ocean shift is the definitive guide to help you move beyond competing, inspire your peoples confidence, and seize new growth.
It is being published in a recordbreaking 46 languages and is a bestseller across five continents. Red oceans are described as all the industries in existence today. It is a dangerous bad book because it takes some thinking to figure out why it is bad, despite its success, and despite the fact that its key metaphor of blue ocean vs. Blue ocean strategy mi major reference works wiley. The collection you need to create more blue oceans. Blue ocean strategy in general can be found through the references below. In a book that challenges everything you thought you knew about the requirements for strategic success, kim and mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. On the basis of a reconstructionist view of strategy, blue ocean strategy argues that industry structure can be changed endogenously by the strategic actions of micro. So blue ocean strategy is about how can any company or organization break out of the red ocean of bloody competition or existing market space, which tends to. Named a best book of 2017 by amazon winner of the best leadership and strategy book of 2017 by 800ceoread kim and mauborgne have followed one blockbuster book with another. Embraced by organizations and industries worldwide, blue ocean strategy is a global phenomenon that has sold over 4 million copies. How to create uncontested market space and make the competition irrelevant book.
It is being published in a recordbreaking 44 languages and is a bestseller across five continents. The economist a great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market. Red oceans will always matter and will al ways be a fact of business life. Blue ocean strategy is a book published in 2005 and written by w.
It develops mental horizons and helps in recognizing the opportunities. To help narrow down the choices, weve put together a list of 15 strategic management books to help you gain the muchneeded competitive edge in this highly competitive world. Blue ocean strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. A landmark work that upends traditional thinking about strategy, this book charts a bold new path to winning the future. How to create uncontested market space and make the competition irrelevant, w. Achieved via the delivery of features that have a highest marginal benefit to customer needs.
Blue ocean strategy provides a theoretical framework and a practical roadmap for companies to break away from the cutthroat competition in existing industries and create new market space of profitable growth. Many of these tools are also used by six sigma practitioners and proposed by other management theorists. It will always be important to swim successfully in the red ocean by outcompeting rivals. Chan kim e renee mauborgne, professori allinsead e. Bibliography blue ocean strategy, expanded edition. How to create uncontested market space and make the competition irrelevant by w. The top 15 strategic management books startup grind. Made by group d of the minor global trendwatching 2015. Chan kim and renee mauborgne changed the field of strategy and the language of business with their pathbreaking blue ocean strategy, a model for creating uncontested markets that unlock new demand and new opportunities for growth.
They are the authors of blue ocean strategy, which has sold over 3. Blue ocean shift takes the groundbreaking principles of their original work and offers a smart, systematic plan to help any organization move from competing in existing markets to creating new markets altogether. Creating blue oceans analytical tools and frameworks reconstruct market boundaries focus on the big picture, not the numbers reach beyond existing demand get the strategic sequence right overcome key organizational hurdles build execution into strategy the sustainability and renewal of blue ocean strategy. Blue ocean strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture blue oceans. Value innovation strategy competes in an uncontested market space. The central part of blue ocean strategy is to manage innovation to gain the unique competitive competence by adding to the values for customers and simultaneously lowering the cost for the company. The text offers a practical handbook to business students and entrepreneurs who wish to rise above the fray of the competition, become pioneers in previously uncharted market territory, and gain access to impressive growth opportunities and an untapped customer base. First published in 2005, it was updated and expanded with fresh content in 2015. Chan kim and renee mauborgne, professors at insead. Here are the best strategy books for entrepreneurs and managers. Blue ocean strategy is the 2015 update to the classic business strategy text of the same name originally published in 2005. Chan kim, 9781625274496, available at book depository with free delivery worldwide. Whereas competitive strategy stresses the importance of choosing a distinctive position of either differentiation or cost leadership.
Drawing on more than a decade of new work, kim and mauborgne show you how to move beyond competing, inspire your peoples confidence, and seize new growth, guiding you step by step through how to take your. Blue ocean shift is a systematic process to move your organization from cutthroat markets with bloody competitionwhat we think of as red oceans full of sharksto wideopen blue oceans, or new markets devoid of competition, in a way that brings your people along. The blue ocean strategy and shift promote a fresh look at innovation webwire,japan to achieve high growth, organizations need to focus on noncustomers and capturing new markets instead of competing among crowds of challengers, advises w. When expressed through a value curve, an effective blue ocean strategy has three complementary qualities. To ask other readers questions about blue ocean strategy, please sign up. We love to know how blue ocean strategy, blue ocean shift, and blue ocean leadership is applied around the world by other people and we monitor for blue ocean mentions so we will know if you do not abide by our rules.
Blue ocean strategy bos is a management concept which prescribes that organizations, rather than going headtohead with competitors, try to create and exploit new market spaces, socalled blue. Blue ocean strategy displays an orderly way to deal with making the challenge unessential and traces standards and instruments any organization can use to make and catch their blue seas. Blue ocean strategy is a bad book, but it is not your usual bad book. Kim is an advisor to several countries and mauborgne is a member of president barack obamas board of advisors on education. The evolution of scm models, strategies, and practices book. How to create uncontested market space and make the competition irrelevant. They are the authors of blue ocean strategy, which is recognized as one of the most iconic and impactful strategy books ever written.
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